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What Can I Do To Market My Business?

"What can I do to market my business?" This is the top question I get when meeting a business owner, or independent salesperson. As soon as I mention what I do for a living, inevitably people want free advice. So, I decided to put together some guidelines that helped me market my business. Make a List You must know who your potential customers are. So, make a list of everyone you know, everyone you've done business with, buy things from, family, friends, past clients, etc. Use a spreadsheet and capture all the basic details. (name, address, city, state, zip, phone, email, relationship, and notes). Add to this list every time you meet someone new, or make a new sale. Get into the habit and never stop doing this. Communicate with your List This is where most people scratch their heads. Communicating with your list is easy, but must be done effectively. This depends on what kind of business you are in. First, you want to get an email system like Outstand. I've loved t…

How to Use Siri to Dictate Blog Posts to Your WordPress Website

How to Use Siri to Dictate Blog Posts to Your WordPress Website So you want to know How to Use Siri to Dictate Blog Posts to Your WordPress Website. You've come to the right place. And, I'll make it easy for you. As I wrote in a previous article, blogging regularly is important to your website rankings. You need to make writing posts as easy as possible. When a good friend of mine shared his blogging method with me, I was intrigued. I love using Siri but I didn't know how to use Siri to dictate blog posts from my phone. Initially, it was easy to find how to use Siri to dictate blog posts to a Mac computer, and even directly on the screen inside the New Posts area of WordPress. But, how to use Siri to do it from my phone took a bit more creativity, which is where my friend Jeff really shines. He's the most creative person I know... next to me of course. So, here's basically how it works. How to Use Siri to Dictate Blog Posts to Your WordPress Website: Log in t…

What a Business Website Is and Isn’t

What a Business Website Is and Isn't Today we will discuss what a business website is and isn't. Many business owners and salespeople think that, "If I build it, they will come". That simply isn't true. If you build a business website, you should be very clear about what you want from it. Among the many purposes of a website, they can be: A digital calling card A means of facilitating consumer inquiries or quote requests A catalog of your items for sale A way for consumers to buy items directly from your website A means of distributing your thoughts on a particular subject A way for people to find you when they search the internet However, a business website will not bring you business without significant, consistent, effort to promote it and to write daily content. The search engines don't recommend your website just because it exists. They recommend websites that feature content pertaining to the inquirer's search terms. But, they only recommend th…

Marketing 101: Build a Local Referral Network

Build a Local Referral Network Why build a local referral network? Every salesperson and business owner dreams of a simple way to generate a steady flow of potential customers. Many turn to advertising, spending thousands of dollars, in hopes of making the phone ring or the customers coming in. There are many available options offered to business owners, some effective and some ineffective. Many expensive options are largely ineffective, which seams counter-intuitive. You'd think spending a bunch of money on advertising would bring in lots of business. However, often times it will simply drain your budget. Much like building a local referral network, the most effective business generation strategies actually take some planning and work to implement. In fact, there may be a correlation between the effort required and the effectiveness because most people won't do it. Have you ever heard the saying, "To have what others don't have, you must do what others are unwilling to do" ? …