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Promoting Your Business on Facebook

Many people think they can easily promote their business on Facebook. It's true that it's just a few steps to get a basic ad produced and online, but there are more steps involved. Ad Purposes for Business on Facebook Facebook has different ad purposes like lead generation, web traffic, etc. Lead generation has a Facebook form people fill out when they click your ad. Web Traffic increases your website traffic by pointing to your site when someone clicks. When creating your ad, you'll create an image. I do this in PowerPoint because it's easy. You'll need to create it a specific size and there are plenty of ad specifications to keep in mind. Here's a spec post to tell you more about that. https://blog.bufferapp.com/facebook-ad-specs The typical size for social media is 1200x628 You'll want to create several types with different headings and different words, with different pictures. This is because, once you launch your ads, some may not be approved. And, you need to monitor…

My Continued Battle With Facebook

As a followup, I'd like to discuss my Battle with Facebook. In my previous post, Is Facebook Advertising Worth The Hassle , I talked about how difficult Facebook can be. And how it's still worth it. Well, Facebook is making it very difficult for me to continue to have that point of view. My Battle with Facebook Continues Today, 8 of my client's ads were beginning to pay off. After weeks of paying hundreds of dollars and tweaking them to be productive, they were finally pumping out leads and I was so very happy. That was this morning.....then, as if the Universe was playing a sick joke on me, they turned the ads off automatically. I noticed they were off and so I began to turn them back on. Then, I got a notice that my account was cancelled for violating their terms and conditions!!!!! Wait Facebook...What? After finally getting my ads approved, they later decide I offended the thought police? And they won't even tell you why, or how to fix it. I poured over their policies agai…

Is Facebook Advertising Worth All The Hassle?

Facebook Advertising has gained popularity, no thanks to the Facebook policy makers. The overbearing and complicated ads system is littered with rules and political correctness, along with tons of seemingly meaningless regulations. Some of these really have merit. Some don't. But, the bottom line is Facebook is still worth using for advertising because it works. I'm not positive it works well enough to pay what they inevitably charge, but it's not all that bad. Facebook has a very ambiguous method of determining what to charge, fraught with a network of tunnels to navigate. For instance, trying to get an ad approved is sometimes easy and sometimes tough. It depends on....well....nobody knows. Recently, I tried to post several ads for over a week, only to learn that they didn't like the picture. It may or may not have portrayed politically evil competition where one side won over the other. What? One wins and the other doesn't. Blasphemy! It's true that social platforms ar…