What Can I Do To Market My Business?
"What can I do to market my business?"
This is the top question I get when meeting a business owner, or independent salesperson. As soon as I mention what I do for a living, inevitably people want free advice. So, I decided to put together some guidelines that helped me market my business.
Make a List
You must know who your potential customers are. So, make a list of everyone you know, everyone you've done business with, buy things from, family, friends, past clients, etc. Use a spreadsheet and capture all the basic details. (name, address, city, state, zip, phone, email, relationship, and notes). Add to this list every time you meet someone new, or make a new sale. Get into the habit and never stop doing this.
Communicate with your List
This is where most people scratch their heads. Communicating with your list is easy, but must be done effectively. This depends on what kind of business you are in. First, you want to get an email system like Outstand. I've loved t…
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