how to advertise on facebook

Many people think they can easily promote their business on Facebook. It's true that it's just a few steps to get a basic ad produced and online, but there are more steps involved. Ad Purposes for Business on Facebook Facebook has different ad purposes like lead generation, web traffic, etc. Lead generation has a Facebook form people fill out when they click your ad. Web Traffic increases your website traffic by pointing to your site when someone clicks. When creating your ad, you'll create an image. I do this in PowerPoint because it's easy. You'll need to create it a specific size and there are plenty of ad specifications to keep in mind. Here's a spec post to tell you more about that. https://blog.bufferapp.com/facebook-ad-specs The typical size for social media is 1200x628 You'll want to create several types with different headings and different words, with different pictures. This is because, once you launch your ads, some may not be approved. And, you need to monitor…