What a Business Website Is and Isn’t
What a Business Website Is and Isn't
Today we will discuss what a business website is and isn't. Many business owners and salespeople think that, "If I build it, they will come". That simply isn't true.
If you build a business website, you should be very clear about what you want from it.
Among the many purposes of a website, they can be:
A digital calling card
A means of facilitating consumer inquiries or quote requests
A catalog of your items for sale
A way for consumers to buy items directly from your website
A means of distributing your thoughts on a particular subject
A way for people to find you when they search the internet
However, a business website will not bring you business without significant, consistent, effort to promote it and to write daily content. The search engines don't recommend your website just because it exists. They recommend websites that feature content pertaining to the inquirer's search terms. But, they only recommend th…
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