Does Stupid Advertising Really Work?
As I drive to work, an hour each way, I listen to stupid advertising whether I like it or not.
It makes me wonder if stupid advertising works or not. My wife says that it's memorable but doesn't make her want to buy anything. So let's take a deeper look at the psychology of stupid advertising.
The first thing I wondered about was, "Do these businesses know their ads are annoying, or do they really think they are actually good"? The former would be smart and the latter just makes me sad.
I saw a story about a really stupid lawyer ad on YouTube and read the story. The recent graduate set out to make a stupid video, making fun of the current stupid lawyer ads we see on TV. So, he did it and, to his amazement, it worked! His video went viral and he got tons of business from it. Now, this guy did it right. He went above and beyond the usual annoying antics on purpose.
In fact, many of the stupid advertising I see is for accident lawyers, used cars, guns & ammo, carpe…
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