Business Promotion includes Flyers, Coupons, Chamber of Commerce, Door to door, oh my!
Do I really Need All of That for Business Promotion?
Yes. So, I get it. We’re firmly in a digital age of business promotion, but that doesn’t mean the old marketing methods don’t work. On the contrary, they work even better than ever because most people are too lazy to use them. Either most business owners won’t do the work required or they think new methods actually work better.
Don’t get me wrong, new digital marketing works if done right. But most people don’t know how or don’t think it takes as much work as it really does.
Old-school marketing methods have worked for centuries. And because many people are using email, social media, and web advertising, the old methods are hardly used anymore. However, let me ask you a question. Do you get tired of all the email in your inbox? You probably delete things just because you have too much to go through. And you also probably automatically hang up on robo-calls. You aren’t alone.
Is There Anything Wrong With Online Business Promotion?
No. However, many consumers are so bombarded by email, social media ads, invasive pop up ads, and other digital advertising that they would welcome actually speaking to someone face to face once in a while.
So don’t abandon new methods, but make sure they are the right methods and add back some old-school marketing. Have high school kids pass out flyers in the neighborhood, attend Chamber of Commerce functions and get involved with your community, hire some people to canvas the area and promote your business, sponsor your local high school sports teams, and get to talking with people face to face again.
You’ll be glad you did.
